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VO4TA: Layout (again)


Layout can be even more insidious than you  first thought! In this example from 2016, it’s pretty easy to see how script layout can really mess up your read.


VO4TA: Reading and Announcing


So I’m listening and directing… (another day at the office) and I have this random thought: I wonder how much of what we understand as the “traditional announcer sound” (almost everything that contemporary voiceover is not) comes from the early live radio practice (think the 1920s) of announcers actually reading from a script in hand?  



I’m gonna go back on my own word here.  


If you have work - real honest-to-god “I got paid money to do this thing” work, I think it’s possible to put together your own audiobook demo and not have to pay someone like me to do it for you.  

VO4TA: Never Indicate


The fanboy in me really likes the moment captured in this panel discussion…


VO4TA: Scratch


Here’s the funny thing about scratch tracks.


They are usually bad.  

VO4TA: Inflect


Friend of mine said once: “The only thing I ever learned in a private VO lesson was when saying a list of three things: say it like this - ‘One, TWO, three…’ ”  

VO4TA: Accent Reduction


I don’t teach this - but I like this interview.  (On Lifehacker, no less.)

VO4TA: Sunk Costs


In economics and business, a sunk cost is a cost that has been incurred and cannot be recovered.  


What are the sunk costs in voiceover?

VO4TA: The Eclipse


I hate writing: “I can’t write anything about it, because you had to be there” - but I really don’t have the words. And when I have spoken about it, one friend said: “Seeing you struggle to say what it was like, really says everything.”

VO4TA: Announcers, Narrators and Comment


It's a bit of a disservice that the character we cast most often is still called "announcer" or "announcer VO" (AVO).  It's a holdover from a different era of commercial writing.