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VO4TA: All Caps

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

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Commercial Critique Workshop:

Monday March 20th! (Sold Out!)

Monday March 27th! (5 seats left)

 

VO4TA: All Caps

 

I’ve been thinking about the all caps “shouting” thing…  

 

Whenever I’ve seen all caps on a BRAND NAME I’ve never wanted to hear an actor read it with any more emphasis than a Brand Name.  (Does that make sense?)  I don’t see it as something to shout: “Save money. Live better. WALMART.” No shouting.

 

But that’s a commercial. In an audiobook or an animation script:  “Martha, wake up...  Martha? MARTHA WAKE UP!” That is something I hear as an escalation and a raising of the voice.  

 

But ALL CAPS seemingly dropped in at random feels like a formatting issue - not an expressive idea.    

 

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

Monday March 20th (Sold Out!)

Monday March 27th! (5 seats left)

7pm Comm Feedback Class

 

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This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.

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