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VO4TA: Writing Copy

Hugh P. Klitzke blogs at


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VO4TA:  Writing Copy


Bit of a lightbulb moment here, Gentle Reader.  


I’m surprised I’ve never considered learning about writing copy. Not actually writing it myself. I don’t believe you or I need to write it or even should.  But there is nothing lost and maybe much to be gained from reading a few articles targeted to writers to learn the thinking about how copy is put down on paper.


I really can’t attest to the quality of the advice offered in these entries, but it’s a start.


Our old Friend Wikipedia - Copywriting


Another - Introduction To Commercial Writing


There’s a LOT guaranteed in this title - How to Become a Great Copywriter


And this one - How To Make a Television Commercial in 34 easy steps.  


As Sun Tzu said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”


Knowledge of “the enemy” will only help your cause.


Hugh P. Klitzke blogs at


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This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.

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