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VO4TA: Writing Copy

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

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VO4TA:  Writing Copy

 

Bit of a lightbulb moment here, Gentle Reader.  

 

I’m surprised I’ve never considered learning about writing copy. Not actually writing it myself. I don’t believe you or I need to write it or even should.  But there is nothing lost and maybe much to be gained from reading a few articles targeted to writers to learn the thinking about how copy is put down on paper.

 

I really can’t attest to the quality of the advice offered in these entries, but it’s a start.

 

Our old Friend Wikipedia - Copywriting

 

Another - Introduction To Commercial Writing

 

There’s a LOT guaranteed in this title - How to Become a Great Copywriter

 

And this one - How To Make a Television Commercial in 34 easy steps.  

 

As Sun Tzu said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

 

Knowledge of “the enemy” will only help your cause.

 

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

May 15th: Commercial Critique Workshop  Details here!

 

If you liked this post take a look at:

Short Form

Scratch

Intersectionality

 

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This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.

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